Building Your Brand In A New City: An Interview With Colleen Lippert Of Anchor Publicity

Written by Kayla Albee

So, you want to move to Nashville to kick start your music career…but you’re not sure where to start. Whether you work behind the scenes to make sure that everything runs smoothly for artists, or you’re pouring your heart into your debut album, having a plan is one of the most important steps in order to achieve your goals.

Meet Colleen Lippert: Colleen runs Anchor Publicity, a Nashville based publicity company with clients across the country, and even in Canada. We’ve previously chatted with Colleen about five things you need to know about about Anchor Publicity, as well as important networking tips. When it comes to making a name for yourself in a constantly growing city, knowledge is key. That’s where Colleen comes in!

Continue reading below for an interview with Colleen where we talk about relocating to Nashville, crucial steps to take in order to establish yourself in a new city when building a brand, how to connect with people in the music industry, and more!


Are you an artist who’s ready to expand your reach & evolve your career? Get in touch with Anchor Publicity - they provide tour PR, EPKs, social media management, & more!

Q: Prior to relocating to Nashville from New York, what were your expectations for Music City?

A: I don’t know if I really had any expectations, to be honest. I had never planned to move to Nashville. Growing up in New York, I think I always assumed that I’d live there forever. I’m very much a city girl. Ten years ago, I came to Nashville on vacation and completely fell in love with the city. Now my goal is to have offices in both Nashville and New York City. One day!

Q: Once you settled into the city, what aspects of the local music scene surprised you? 

A: They call it “Music City” for a reason! There’s live music 24 hours a day – and it’s not all country! I think Nashville has a certain stereotype surrounding it. People tend to think everyone here wears cowboy hats, boots and rides horses. Don’t get me wrong, you will see that here, but Nashville is so diverse. You’ll see Blues bands, Pop/Rock bands, rappers and more. To me, it’s a lot like New York city…but with more trees!

Q: What was the first concert that you attended in Nashville, and what is the next concert that you plan to go to?  

A: CMA Fest was my first concert here. Go big or go home, right?! I don’t currently have any concerts on my calendar, but I love live music. I’m sure I will find something!

Q: When it came to launching Anchor Publicity, what was the first step that you took to connect with musicians directly in Nashville?

A: I just tried to network and get my name out into the industry as much as possible. I attended every event I could and built relationships with different people in the music business.

Q: What do you consider to be the most important steps for musicians to take when they're establishing themselves in a new city?  

A: Exchanging business cards is crucial when establishing connections. We call that the “Nashville Handshake” here! Be approachable, smile and always be prepared. Everyone is chasing the same dream, so it’s important to stand out in some way. With that being said, there’s a very fine line between confidence and cockiness. Try not to cross it.

Q: What's the best way for an artist to connect with you in order to work with Anchor Publicity, and what is the most rewarding aspect of running your own business?

A: Drop me a message or give me a call! I’m also on all social media platforms, so I’m pretty easy to reach.

Being a business owner is tough. I opened my PR firm when I was 25 years old and I’m not sure if I realized just how much work it would be. In addition to the actual job itself, you have to worry about finances, insurance policies, taxes, business licenses, etc.

I’ve grown so much as a person over the last few years and I think that’s been the most rewarding aspect. I’ve always been very independent, but I was painfully shy growing up. Now I’m able to speak in front of a room full of people without breaking a sweat. I hope to be able to look back one day and say “Wow, I built this all on my own.”

Stay up to date with Colleen Lippert and Anchor Publicity on Facebook, Instagram, and Twitter