Feature Friday: Five Things You Need To Know About Anchor Publicity
Written by Kayla Albee
Colleen Lippert - Founder of Anchor Publicity
We’re so happy to have the opportunity to introduce ya’ll to Colleen Lippert! She’s the hardworking owner of Anchor Publicity, which is a PR company based out of, you guessed it — Music City. Although based out of Nashville, Anchor Publicity takes on clients nationwide, as well as in Canada.
Anchor Publicity assists artists with social media management, press releases, professionally written bios, EPK’s, and more. Whatever it is that an artist needs to help further their reach, Colleen can help with that.
Colleen’s dedication to following her vision proves that it’s possible to make your passion into a career and to attract abundance. In turn, Colleen helps others to do the same. We had the chance to chat with Colleen about running a business, her move from New York to Nashville, and more. Continue reading to find out what all goes into being a successful business owner below.
Q: What does a typical day in the life look like for you when it comes to running Anchor Publicity?
A: No day is ever the same! It’s one of my favorite things about being a publicist. Some days my calendar is filled with lunch meetings, phone calls and email correspondences. Other days, it’s filled with client interviews, TV appearances and live performances. I’m always on-the-go running Anchor Publicity!
Q: You recently were featured on Brave New Diary’s “Let’s Get Down To Business” episode where you talked about overcoming shyness when launching Anchor Publicity. When it comes to musicians, what’s the number one piece of advice you have for people who are held back from networking due to shyness?
A: The dream is more powerful than the fear! It’s important to remind yourself why you started in the first place. I’m still a super shy and quiet person in my personal life, but I’ve learned to separate that when it comes to my career. It’s all about finding a balance.
Q: What was the move from New York to Nashville like after graduating college, and how did you know that Nashville was where you wanted to be?
A: My first trip to Nashville was back in 2010. I attended CMA Fest and thought it would be a one-time thing. Now I work at the festival every June! Sometimes life is funny that way, but New York will always be home to me. It taught me how to keep up in fast-paced environments and definitely gave me the drive to work hard. I have fallen in love with Nashville, though…and I’ve adjusted to the Southern Hospitality quite nicely!
Q: After launching Anchor Publicity, how does it feel to work with clients out of state?
A: Communication is key with PR. Luckily, modern technology has made working with out-of-state clients so much easier. Whether an artist is travelling across the country on tour or is based out of Canada, we can Facetime each other and it’s as if we are in the same room together.
Q: What has been the most exciting experience that Anchor Publicity was a part of so far?
A: Oh, wow! There have been so many. I’ve gotten to work with artists who I grew up admiring, and that’s something I’ll never take for granted.
I also sponsor what has quickly become one of Nashville’s favorite writer’s nights called “Jammin’ in Jammies.” I’ve really enjoyed working with such talented songwriters and learning the backstories to some of radio’s biggest hits.
Aside from all that, I really appreciate all of the kind messages people have sent me – some of whom I’ve never met. They tag my company in social media posts, write messages just to say hi or leave me feedback on my clients’ music. This is such a tough industry to be in and it’s important to support one another. Those little notes of encouragement never go unnoticed.