Feature Friday: Networking Tips From Colleen Lippert of Anchor Publicity
Written by Kayla Albee
Colleen Lippert of Anchor Publicity
We chatted with Colleen Lippert of Anchor Publicity in January, and we caught up with her again to talk about being a woman behind the scenes in the music industry! While the music industry in general is well known as being a male dominated territory across the board, there are powerful women making moves and building their brand behind the scenes every single day.
We talked with Colleen about powerful role models, tips for networking, and more! Check out our interview with Colleen down below to learn more about the driving force behind Anchor Publicity and how to get started with networking in your own city.
Q: Who are your role models when it comes to powerful women in the music industry, and what have you learned from them?
A: I really look up to Cher. She’s my favorite artist of all time. To me, she’s always been courageous and outspoken. She stands up for what she believes in, but also does her part to support others.
I think there’s a lot to be said about keeping yourself relevant in the music industry for over 50 years. There’s a quote she once said that really resonated with me – “Some guy said to me: Don’t you think you’re a little too old to sing rock ‘n roll? I said You’d better check with Mick Jagger.”
I just saw her in concert last month (for the 13th time!) here in Nashville. It was amazing to see people of all ages singing along to her music – from the Sonny & Cher days to her most recent hits. She will always be a role model to me.
Q: As a business owner, have you faced any difficulties in what is often a male-dominated industry and if so, what have you learned from the experience?
A: Unfortunately, yes – there are a few instances that stand out to me the most. I won’t throw anybody under the bus, but I have had conversations about respect with a few people in this industry.
I was once asked if a hug would suffice as a form of payment. I’m not sure how often men get asked that question, but it was very irritating – and that isn’t nearly as bad as some of the other things that have been said to me. I think I’ve been able to grow some thick skin over the last few years, but I will still stick up for myself if need be.
Q: When it comes to networking, what's important to you when making a new connection?
A: First impressions mean a lot! Be friendly, prove that you’re a hard worker and that you’re willing to be a team player. If you think you’re better than everyone else, I’m going to think twice about working with you.
Q: What are the top three tips that you have for someone new to the scene who is trying to navigate the world of PR, networking, and making a name for themselves?
Smile! If you’re approachable, others will be more apt to come chat with you.
Always carry business cards with you. You never know who you will run into.
Don’t give up. It’s a tough business, but the rewards are worth it!
Q: Your roster is diverse, and includes a large amount of non-male musicians. What artists should people have on their radar for 2019?
A: There are so many! Of course, I’m going to be partial to my clients. I’ve really lucked out and have worked with some of the most amazing artists – both men and women.
If you’re in the Nashville area, I recommend stopping by some of the weekly writer’s nights around town. There is so much talent everywhere you look. If you like someone’s song, compliment them. I promise it will make their day!